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(DJ/Artist Advice) Why You Need a Brand Manager

DJ Advice: Branding Business


My Name Is?

Effective Ways for DJ’s to Build Their Brand
By Christina Clark of The Adjency

I’m sure that you have seen your fellow DJ’s on TV shows, Major Award Shows and in magazines and you ask yourself “How can I get to their level?” “I’m talented and I’m the hottest DJ in my market.”

One of the ways that will help you to “spin” on another level is Branding.

What is a Branding?

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Your goal is to develop a product that will resonate with a specific audience.


Identify what your brand is. Who are you? Who do you want to be? What do people perceive you to be?

Create a Fan base. DJ’s you are Artists. As with Singers, You have to identify who you want to buy your product. Who is the target audience that you want to cater to? Is it Corporate? Is it EDM? Ages 21-35? Who are the people that I want to know about me?

Prepare your assets. I know you scratch your head and say how is DJ XYZ getting so many gigs? Skill wise they are not a good DJ. There is a lot of truth to that statement and here is why. The most important element of developing your brand is the creating the perception of what you are so that people buy into what you are selling. So if I am a DJ, and I have the best looking website and I create the perception that I am the biggest DJ In World, then that’s what Talent Buyers, Fans, Corporate Brands will assume..

You can’t say you are the biggest DJ in your market and have 1200 Twitter Followers. You can’t have 150,000 Twitter followers and you spin at one club in Boise. It doesn’t make sense to your brand. The first introduction anyone has is your assets before they meet you. So make sure it the best!

Professionally prepare:
-EPK (Electronic Press Kit-Include Pictures and Bio)
-Photo shoot

The Name Game. Create a name for yourself that fits who you are and is distinctive. Its so many DJ’s that have the same name and can be confusing. Make the investment and trademark your name.


Sacrifice your brand. Your brand is your reputation and you have to guard it with you life. Be mindful of words your use on social media networks, choice of representation (manager, publicist etc) and other brands you associate yourself with as well as places you perform in.


The ADJENCY is a DJ Public Relations and Brand Management Company representing Big Tigger, DJ Freestyle Steve, DJ MLK, DJ Yoshi, Producer DJ Nasty and DJ NVS STYLES. Follow The ADJENCY on twitter: @theadjency


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